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The Top Emotional Tiger Woods Ads and Commercials

Tremaine Eto
8 min readApr 19, 2020

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Tiger Woods’ career elicits every emotion out there — and it’s an advertising goldmine.

Hello World (1996) — TV Commercial after going pro

At the 1996 Greater Milwaukee Open, Tiger Woods announced that he would be making his professional debut on the PGA Tour with the delivery of an unpolished 20-year-old.

“I guess, hello world, huh?”

Nike, which had just signed Woods to an unprecedented 5-year, $40 million deal to market its newly-formed golf division, had their commercial ready — in fact, it had been primed to go for weeks, waiting for Woods to introduce the phrase during his pivotal announcement. “Nike has always tended to go out on a limb to take advantage of the moment,” Rod Tallman, then director of marketing for Nike Golf, said in a quote that has remained true throughout Woods’ career.

The Hello World commercial by Portland-based Wieden + Kennedy would detail all of Woods’ historic achievements to that point — but also powerfully framing it with his status…

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Tremaine Eto
Tremaine Eto

Written by Tremaine Eto

Senior Software Engineer @ Iterable | Previously worked at DIRECTV, AT&T, and Tinder | UCLA Computer Science alumni | Follow me for software engineering tips!

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